Fly Free with $50+ International Orders
Shopping Cart
New Media and Popular Imagination: Launching Radio, Television & Digital Media in the US | Oxford Television Studies | Perfect for Media History Students & Researchers
$18.65
$33.91
Safe 45%
New Media and Popular Imagination: Launching Radio, Television & Digital Media in the US | Oxford Television Studies | Perfect for Media History Students & Researchers
New Media and Popular Imagination: Launching Radio, Television & Digital Media in the US | Oxford Television Studies | Perfect for Media History Students & Researchers
New Media and Popular Imagination: Launching Radio, Television & Digital Media in the US | Oxford Television Studies | Perfect for Media History Students & Researchers
$18.65
$33.91
45% Off
Quantity:
Delivery & Return: Free shipping on all orders over $50
Estimated Delivery: 10-15 days international
24 people viewing this product right now!
SKU: 39709056
Guranteed safe checkout
amex
paypal
discover
mastercard
visa
apple pay
shop
Description
New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.
More
Shipping & Returns

For all orders exceeding a value of 100USD shipping is offered for free.

Returns will be accepted for up to 10 days of Customer’s receipt or tracking number on unworn items. You, as a Customer, are obliged to inform us via email before you return the item.

Otherwise, standard shipping charges apply. Check out our delivery Terms & Conditions for more details.

Reviews
*****
Verified Buyer
5
Is the continuing unfolding of the digital media a brand new era in communications history, as some of its proponents breathlessly claim? In his timely monograph, Boddy offers us a perceptive historical overview. He compares this time with several other periods, but most pertinently, to when radio and television were new. By citing the historial record, he shows that each instance of a new technology also caused existing business models and consumer habits to be plunged into controversy and change.Specifically, the changes in society in transitioning to wireless communication from 1900 to the 1920s were greater and more traumatic than those espoused due to today's digital media. Ironically, that early radio era gave rise to a gender perference for male hobbyists that echoes the current gender imbalance amongst early computer users. We also see concerns that radio fans might obsessively devote too much time to their hobby. Very might like today's video game users.There are contrasts. Radio was seen as offering a mass unifying effect on its audience, at a national level. As distinct to fears that digital media might lead to an increasing fragmentation of the contemporary public experience.Boddy also offers a perspective on Virtual Reality. He recaps the rise of this theme in the early 1990s, as personified by people like Jared Lanier. However, as I write this in 2004, VR is still over the horizon. Unaffordable as a mass consumer item. Over 10 years after VR burst on the mass consciousness. Several entire Moore cycles later. But if you look at his descriptions of how television struggled for some 20 years, before it became a success in the 1950s, you might appreciate where we stand with VR today.

You May Also Like